Hundreds of families lined around the block at the Salvation Army Youth and Community Center, South Central Los Angeles
Serving Southern California since 2014

New clothes.
Real dignity.
God's love in action.

Nothing wasted. Everything given.

NC4GK connects Southern California brands with families in need, turning surplus inventory into dignity one piece of clothing at a time.

$17M+Clothing Distributed
538K+Pieces of Clothing
193+Gifts per $100
100%No Resale. Ever.

All volunteer-run. Less than $25,000 per year in operating costs. Every dollar goes directly to getting clothes where they belong.

Our Mission

Where surplus finds its purpose

Every season, apparel brands are left with inventory that cannot move. Surplus runs, cosmetic irregulars, samples that never shipped. Putting it into the marketplace means competing with their wholesale customers. Discarding it means waste. NC4GK offers a third way.

Across Southern California, millions of families live in need. NC4GK exists at the intersection of these two realities, gathering what brands cannot use and delivering it, through verified Christian partners, to the families who need it most.

All product is given. No product is ever sold.The NC4GK Promise
Two children at an NC4GK distribution
The Need

Southern California is one of the wealthiest places on earth. The need is still extraordinary.

California leads the nation in poverty when accounting for the true cost of living. In Los Angeles County, nearly one in three young children lives below the poverty line. NC4GK exists to close the gap between surplus and need.

Sources: California Budget and Policy Center (2024); U.S. Census Bureau, Supplemental Poverty Measure; Public Policy Institute of California

18.6%

California child poverty rate

The highest in the nation when accounting for cost of living. (U.S. Census, 2024 SPM)

~30%

Young children in poverty in LA County

Nearly 1 in 3 children under 5 in Los Angeles County live below the poverty line. (PPIC)

7M+

Californians living in poverty in 2024

More than the combined populations of LA, San Diego, San Jose, and San Francisco. (U.S. Census, 2024 SPM)

In Scripture and In Action

“Rejoice with those who rejoice, weep with those who weep.”

— Romans 12:15

“For I was hungry and you gave me food, I was a stranger and you welcomed me.”

— Matthew 25:35

“Instead, be kind and merciful, and forgive others, just as God forgave you because of Christ.”

— Ephesians 4:32

“The Lord is close to the brokenhearted and saves those who are crushed in spirit.”

— Psalm 34:18

“Let us not love with words or speech but with actions and in truth.”

— 1 John 3:18

“Rejoice with those who rejoice, weep with those who weep.”

— Romans 12:15

“For I was hungry and you gave me food, I was a stranger and you welcomed me.”

— Matthew 25:35

“Instead, be kind and merciful, and forgive others, just as God forgave you because of Christ.”

— Ephesians 4:32

“The Lord is close to the brokenhearted and saves those who are crushed in spirit.”

— Psalm 34:18

“Let us not love with words or speech but with actions and in truth.”

— 1 John 3:18
Brand Partners

20+ brands trust NC4GK with their inventory

Some of the most respected names in action sports, outdoor, and lifestyle apparel, turning surplus into something that matters.

Stussy
AFTCO
BYLT
HUK
Obey
Harry Trading
Dark Seas
Legends Brand
Feather 4 Arrow
True Classic
Roark
Vuori
O'Neill
Roxy
Get Involved

Ready to make a real difference?

Inventory, financial support, storage space, or logistics. There is a place for you in this work.

Our Story

Where surplus finds its purpose

The Gap We Close

Every season, brands are left with inventory they cannot move.

The apparel industry is built on margin, and surplus product threatens that margin the moment it hits the wrong channel. Overruns, cosmetic irregulars, off-spec runs, samples, end-of-season stock. Brands cannot put it into the marketplace without competing with their wholesale customers. They cannot just throw it away. So it sits.

Southern California is home to a remarkable concentration of apparel and action sports companies. And it is also home to some of the deepest pockets of poverty in the country. NC4GK was founded on one simple insight: these two realities could solve each other.

The Need We Meet

Families across Southern California are waiting for what brands cannot sell.

Families in shelters. Children in underserved communities across Santa Ana, Anaheim, Lancaster, Hollywood, Van Nuys, Riverside, and South-Central LA. The need is consistent, deep, and close to home. In moments of disaster, we show up there too.

NC4GK coordinates with Salvation Army shelters, City Serve, and other verified Christian organizations to ensure every item gets to someone in need. Not a discount bin, not a resale channel. Every item is a gift.

NC4GK distribution Family at NC4GK event NC4GK community
"Since 2014 the Salvation Army has distributed new clothes to people in need with NC4GK. We greatly value and appreciate our partnership, serving together to make a difference in the lives of others."
Kevin White, Past Communications Director, Salvation Army Orange County
How It Works

Simple process.
Real impact.

Over a decade refining a system that is effortless for brand partners and ensures every item reaches the right hands.

01

Brand donates inventory

Surplus, cosmetic irregulars, or off-spec runs collected from brand partners. We coordinate logistics so it is effortless on your end.

02

We intake and store

Every item is received, sorted, and held until matched to the right distribution event. This is where the real operational work happens.

Highest-cost step. Financial gifts help most here.
03

Distribution is coordinated

We work with verified Christian partners to plan distribution, matching inventory to communities and families in need, careful not to create dependency.

04

Clothes reach families

Through trusted organizations, new clothing is placed directly in the hands of children and families, with a 100% no-resale guarantee at every step.*

* See the NC4GK Guarantee below.
Distribution Partners

Where the clothes go

Every partner holds a Christian mission and a verified commitment to direct distribution, not resale. We distribute in ways that empower rather than create dependency.

The Salvation Army

Shelters and community centers across Santa Ana, Anaheim, City of Bell, Lancaster, Hollywood, Van Nuys, Cathedral City, Riverside, and South-Central LA. Serving veterans, the homeless, and families in crisis.

City Serve

Disaster relief and community outreach. NC4GK has partnered with City Serve to reach Altadena fire victims, Lancaster Riverbed encampments, and other emergency situations across Southern California.

Know a community that needs us?

We work primarily in Southern California. If you know a Christian organization, shelter, school, or neighborhood in our region that could benefit, we'd love to hear from you. We do not operate internationally. Special partnerships and one-time distributions outside Southern CA can be discussed on a case-by-case basis.

The NC4GK Guarantee*: Every distribution partner is personally vetted and holds a Christian mission. All clothing goes directly to families in need, never to a resale channel. This is our promise to every brand that trusts us with their inventory.

* While NC4GK personally vets every distribution partner and requires a commitment to direct, non-commercial distribution, we acknowledge that we cannot control the actions of individual recipients once clothing has been distributed.

By the Numbers

Over a decade of doing this right

Every number represents a real family, a real child, a real moment of dignity.

Less than $25,000 per year in operating costs. NC4GK is entirely volunteer-run. Generous product donors and volunteers allow a tremendous return on every dollar donated.

$17M+Clothing distributed
538K+Pieces of clothing
193+Gifts per $100
0%Resale. Ever.
Built on Stewardship

No executive salaries. Volunteer run. $25K yearly operating budget.

NC4GK operates on volunteer leadership. Every dollar given goes directly to getting clothes into families' hands. With less than $25,000 in annual operating costs, we prove that efficiency and mission alignment can do more than institutions three times our size. And we're grateful to do this.

Support the work financially — every gift enables our operations.

Brand Partners

We help brands do good with what they cannot sell

Cosmetic irregulars, misprints, off-spec runs, surplus. We give it a verified home where it becomes a gift, not a liability.

NC4GK inventory intake

Cosmetic Irregulars

Misprints, stitching variances, colorway errors. Items that cannot go through retail without impacting brand perception.

Surplus Inventory

Overruns, end-of-season stock, excess production that would otherwise sit in a warehouse or go to liquidation.

Off-Spec Goods

Anything new and wearable that does not belong in your normal channels. We make sure it reaches someone who truly needs it.

Current Partners

20+ brands.
One mission.

These companies have chosen to turn surplus inventory into something meaningful. We are proud to call them partners.

Stussy
AFTCO
BYLT
HUK
Obey
Harry Trading
Dark Seas
Legends Brand
Feather 4 Arrow
True Classic
Roark
Vuori
O'Neill
Roxy
Quiksilver
LA Made
Spectra
Troy Lee
Shelta
Kai Aloha
Cova

Ready to put your inventory to work?

Tell us what you have and we will walk you through the rest. Simple process, verified distribution, zero resale, ever.

Events

Where we distribute

Families at NC4GK distribution

Upcoming Events

August 2026

Back-to-School Distribution

Supporting kids as they return back to school with refreshed items. Location and details coming soon.

Late November 2026

Holiday Distribution

Bringing the joy of the holidays to families. New clothing, outerwear, and seasonal gifts so families can experience the warmth of giving without the financial strain. Location and details coming soon.

Past Events

South Central LA

2023

Back-to-School Distribution at Salvation Army Youth and Community Center

Lancaster, CA

2024

Community outreach and encampment distribution

Altadena, CA

2025

Disaster relief coordination with City Serve

Know a community that needs us?

We work primarily in Southern California. If you know a Christian organization, shelter, school, or neighborhood in our region that could benefit, we'd love to hear from you. We do not operate internationally. Special partnerships and one-time distributions outside Southern CA can be discussed on a case-by-case basis.

Event frequency scales with inventory. The more brands donate inventory, the more communities we can serve and the more distributions we can coordinate. Financial gifts enable our operations and expand our reach.

Field Notes

Updates, stories and dispatches from the work

Distribution recaps, community moments, event stories, and the people behind the mission.

Coming Soon

Field Notes

Stories and dispatches from the ground. Real moments from real distributions, community updates, and why this work matters. Sign up below so you don't miss the first one.

Subscribe on Substack

Want to support the work?

These stories inspire action. Financial gifts help us continue the distributions, events, and community connections you read about. Every $100 = 193 new items reaching families.

Give Financially
Donate Inventory

Let's put your inventory to work

Tell us about what you have and we will be in touch within one week.

Please note: NC4GK is a B2B inventory partner. We work exclusively with brands and manufacturers donating new clothing in pallet or bulk quantities. For individual or used items, please connect with your local Salvation Army or thrift store. We appreciate your generosity either way.

Also want to support? Financial gifts enable our operations and expand our reach.

Thank you. We will be in touch within one week.

Your inquiry has been sent to the NC4GK team. We will review and reach out within one week.

Also want to support the work? Financial gifts help us coordinate more distributions and reach more communities. Every $100 = 193 new items.

Give Financially

We will respond within one week. Your information goes directly to the NC4GK team.

FAQ

Common questions

What types of inventory do you accept?

We accept new, unworn clothing and apparel in any quantity. This includes surplus inventory, cosmetic irregulars, misprints, off-spec production runs, samples, and end-of-season overruns. We do not accept used, worn, or individually donated items.

What happens to the clothing after donation?

We intake and store the inventory at our Southern California facility, then coordinate distribution through verified Christian partners including the Salvation Army and City Serve. Every item is given directly to families in need. No product is ever sold.

Is my donation tax deductible?

Yes. New Clothes 4 God's Kids, Inc. is a registered 501(c)(3) non-profit corporation (FEIN: 47-2263205). Inventory and cash donations are tax deductible to the extent permitted by law. We can provide documentation upon request.

How do you guarantee clothing is not resold?

Every distribution partner is personally vetted and must hold a Christian mission with a verified commitment to direct distribution. We do not work with any organization that operates resale channels.

How long does the process take?

After submitting an inquiry we typically respond within one week. Coordination timelines vary based on inventory volume and location, but we handle logistics and keep you informed throughout.

Can we receive a donation receipt?

Yes. We provide documentation for all inventory donations. Please mention this when you submit your inquiry and we will make sure the right paperwork is included.

Do you accept small quantities or individual donations?

NC4GK is a B2B partner working with brands and manufacturers. If you have individual or gently used items to donate, your local Salvation Army or thrift store is the right fit.

How do I get started?

Fill out the inventory donation form and we will be in touch within one week. We will walk you through the process, coordinate logistics, and ensure your inventory reaches families in need.

Contact Us